SMART SALON SOLUTIONS
ABOUT
Smart Salon Solutions was founded with a deep understanding of the hair & beauty and wellness industry and a commitment to helping spas & salons succeed. With over 15 years of experience in the corporate hair, beauty and wellness industry we provide tailored solutions that bridge the gap between creativity and sales, helping your team build confidence, enhance customer experiences, and unlock new revenue opportunities.
ABOUT THE FOUNDER
SEENA MATTHEW
With 15 years of hands-on experience and working across every facet of the beauty and wellness industry – from salon & spa floors to brand education to sales and retail strategy in the GCC market from B2B to B2C- I’ve identified a critical disconnect holding businesses back , a gap in sales expertise and a well-defined customer journey. Spas, Salons and wellness centers invest heavily in aesthetics, location, premium brands, often receiving training on application techniques , world class technical training and even product benefits, But there is a lack in Customer Journey.
HERE'S THE REALITY I KEPT SEEING:
Shelves stocked with premium products that rarely move with excess inventory
Receptionist , therapists to creative professionals often see “selling” as separate from their work- when in reality, selling is only recommending and the ultimate act of client care
Clients walking out without an aftercare solutions to maintain their results post the treatment due inefficient customer journey
Lack of confidence within team members with the fear of rejection and lack of understanding of client needs
Traditional sales approaches have burned bridges with pushy tactics and target-driven pressure have created resistance on both sides
THE RESULT?
MISSED REVENUE OPPORTUNITIES
Smart Salon Solutions was born from countless conversations with frustrated business owners, stylists, receptionists and therapists across our industry. I kept hearing the same pain points: 'I know I should be selling better, but where do I start? How do I overcome my fear of rejection? Why does every sales attempt feel awkward or forced?'
There’s one critical skill and untapped potential that’s rarely taught or seen : The art of consultative selling – identifying client needs and transforming them into tailored solutions. We don’t just teach “sales tricks” – we build confidence, communication skills, and client-centered processes that make client journey an effortless extension of your expertise.
Because when your team can comfortably guide clients through their complete beauty and wellness journey, everyone wins:
Clients get better results and improved retention
The service team increase their earnings
More professional yet conversational tone
Stronger value proposition leading to improved customer journey
Added concrete outcomes
Businesses have better ROI on their investment (retail and service)
Clearer structure (problem → solution → benefits)
Removal of negative language about salespeople
More inspirational closing